But in the last year or so I’ve noticed a growing trend when it comes to Facebook marketing—companies are giving their Facebook profiles a lot of “face time” on all of their marketing platforms—TV commercials, radio ads and print ads invite consumers to Like a company on Facebook; websites publish big “Find Us on Facebook” banners on prime page real estate and entire marketing campaigns are built with around the goal of getting more Facebook fans. While I think it’s great that so many companies are invested in having a strong social presence, it’s important to remember that every time you promote your Facebook page it’s Facebook that could reap the most benefits in the long run, not necessarily your company. If you’re not careful, your Facebook marketing just markets Facebook!

In my opinion, Facebook is not a place of commerce; people don’t head over to Facebook with the intent to buy. They go to check in with their friends, post funny videos or breaking news, upload photos from their family vacation, plan parties and so forth. Even though Facebook is doing all it can to become a one-stop-online-shop for users it’s still mostly a social site. When you promote your Facebook page, you are encouraging your target audience to check out Facebook INSTEAD of coming to your website. Facebook is the one that benefits from all of your traffic!

Think about it like this—let’s say someone does heed your call-to-action and searches for your company on Facebook. Once they are on your Facebook page, where do they go from there? Sure, they could click over to your website or blog (the end goal of any Facebook marketing campaign), but there are literally dozens of other links on you Facebook page that could take them away from your brand. Never mind the fact that their own profile and home page is just a click away, Facebook also puts ads in the side bar on your page. You might be advertising your own competitors! The last thing any site wants to do is send a targeted customer over to the competition.

Now I am not saying that companies should stop promoting their Facebook profiles altogether. Having a social presence is critical to online success today, and obviously you want to make sure your audience knows where they can find, connect and interact with your brand online. However, I am suggesting that site owners take a good hard look at their Facebook marketing tactics. The end goal should never be just “get more Fans.” You want to use your Facebook profile as a gateway to send more qualified visitors over to your site. Don’t turn Facebook into the end destination otherwise Facebook reaps all the benefits while you do all the work.

————–
Source
Search Engine Optimization (SEO) Journal

My personal biggest commodity that I feel I posses is my time.

It is really the most valuable thing to me, in all aspects both business and personal life.

In business, time is used to create revenue streams and in turn that improves the ability to spend more time on my personal life and make more money in business.

I love it when something gets to “autopilot” , but I don’t allow myself to get too comfortable because autopilot can turn into laziness and laziness can turn into disaster.

I value my time tremendously. And, I dislike anyone that doesn’t respect it.

I think that some people time isn’t necessarily their most valuable commodity, if they don’t value their own time.

Time wasting activities can be one of the biggest fatal flaws in online marketing (marketing online). And, it’s so easy to get caught up in them.

You have every temptation from social environments to games and entertainment. I dont want to paint a picture too negatively of social because you can certainly use social for business.

Do you have people in your life/business that are time wasters?

Is time your most valuable commodity?

————–
Source
Daily Conversions

Geotargeting

We pair this with our Structure & Settings section, but really it could be an entire section all on its own because it’s so important. Here’s where to find your campaign split out by geographic location.

Let’s pretend this is your account. You are spending quite a bit of money in California, Florida, and Illinois.

There are a few options we recommend you take:

a. You can restrict your advertising from these areas to save the money if you aren’t seeing strong returns within 30 days or even through analytics.

b. If you are getting impressive returns for these states, you should consider restricting them from this campaign and create new campaigns for each state with state specific keywords and adverts

Ad Extensions

Enabling all possible ad extensions: Phone number, site links, products, G+, location, and even a mobile app ad extension. These are some of the things that make your ad stand out. Do you not have a product feed or mobile app? No problem. There’s still no reason to not use the other 3.

Opinion: Thirty or more Google maps reviews per location add ratings for non-eCommerce businesses. No one in paid search discusses brick & mortar star ratings (as far as I’m aware). I’ve seen some adverts with seller ratings extensions, and when I click on the stars they take me to the Places page with reviews. Just one more reason to pimp out your Google Places account and link it up with AdWords. This is where your mailing list and followers on Facebook and Twitter come in handy!

AdGroup Structure

One adgroup should contain one search intent so the advert is as closely targeted as possible. If you have 300 keywords and 25 adgroups, we recommend you separate your keywords by similar intent then expand your keyword list, segment by device and location, and label your adgroups and campaigns so you can easily filter data. This will help you quickly and easily review how different parts of the account are working.

A/B Testing AdText

With the latest update from Google being 30 day max rotation, A/B testing for the long tail/low impression keywords is probably going to be on the out. However, if you’ve been paying attention to your ads, you’ll see that Google has been favoring certain ads anyway when the setting ‘rotate’ was selected.

After you’ve created new ads for your adgroups, the least time consuming way to change over your rotation settings are to select ALL campaigns and go to the Settings tab.

If you’ve already done A/B testing and you have selected the best ads by statistical significance and you are seeing more than 15 conversions in 30 days, you should select ‘Optimize for conversions’ as Google will help you target people who are actually going to convert.

Search Query Report

If you don’t know what it is, you could be suffering from low Click Through Rates (CTRs), higher Cost Per Click (CPCs), decreased time on site, and wasted opportunity.

The search query report shows you the true search queries that are matched to your keywords. Broad and modified broad types throw the widest net (not always the best idea); phrase match connects your phrase “white boats” to “buy white boats” “white boat shoes for men” and many more; exact match pairs your ad with anyone who only searches for [white boats]. The modified broad match and search query report are now available in AdCenter as well. Make good use of them.

Pausing Quality Scores Below 3

If you just reacted negatively to this, let’s talk about it for a minute. You are probably receiving the majority of your traffic from broad match keywords with a QS of 3 or below, but any keyword with a 1 or 2 is barely showing anyway. You are only weighing down the adgroups and accounts by allowing these keywords to remain active. You need to do a few things:

a. Make better adgroups. I’ve seen keywords go from 6s to 10s when they were pulled out and regrouped with more closely associated terms. If you could increase QS just by restructuring, you need to do it.

b. You’re paying several times more than people who have higher QSs. People aren’t beating you because they are paying more, they are beating you because they have more relevant keyword groupings, ads, and landing pages (even though Google says landing pages don’t make or break QSs).

c. Your ads aren’t showing the way you think they are. Even if you’ve enabled all extensions, you are probably showing without them more frequently than not. Google won’t reward you if they think you aren’t good for [their] business, and CTR is the way they determine how amazing you are.

If you weren’t put off by pausing lower QS keywords, then you should:

a. Pause low-traffic, low QS keywords

b. Create tighter themed adgroups (potentially split by match type)

c. Pause low QS, higher-than-you-will-every-pay CPC keywords

d. Pause any low CTR ads.

If you take a massive traffic hit after pausing or deleting these low quality keywords, we would prefer you use broad match with higher QS keywords to supplement your traffic.

Segmenting by Network

It is now well known that we don’t mix display and search into one campaign. However, we always need to be cautious about the search partners network.

To see your campaign data by network, go to the Segment dropdown and select Network (with search partners).

This campaign shows exactly why we recommend eliminating the search partners.

a. CPA is much higher than that of just Google Search. If the CPA was lower, we would have kept the search partners network because it does not affect keyword quality score.

b. Google search network is more rewarding by $ 10+/conversion.

If you aren’t getting strong data from the search partners, go to the settings tab for that campaign and disable your ads from showing there. Remember to hit Save before leaving this page.

Segmenting by Device

This recommendation is very similar to the Network and Geotargeting advice we’ve already gone over.

If you either decide (based on data) that you should be targeting devices individually, go to the campaign settings to make your changes.

If you know your website is not mobile or tablet friendly (graphic heavy, small text, gray text & gray background, requires serious attention, etc), then create a duplicate campaign only targeted at tablet and mobile traffic, choose Wi-Fi traffic, and your  time on site will probably increase substantially.

If you are already low on budget and have high CPCs, you should stop advertising on devices that aren’t providing comparable, strong return.

There’s Always More

Segmenting by Device and Network is always a necessity, but don’t forget about the other ways to segment. Back in August I wrote about Top v Side, which is a great segment that allows you to bid more effectively. If you aren’t already familiar with all the available segments, you should spend some time reviewing them!

If you think your paid search account is so good it can’t be improved, you should start expanding to AdCenter, LinkedIn, Twitter, and Facebook. Distilled can help you with your paid search agenda.

If you aren’t too sure about your account, we offer paid search audits to businesses looking to switch from their current agency or find their first agency. Our audits provide an in depth analysis of your AdWords and AdCenter accounts.

We review:

• account structure and settings
• keyphrase selection and match types
• search query report
• quality scores
• adverts
• CRO potential
• and display advertising.

We’ve recently started providing feedback on paid video ads as YouTube Advertising has recently been transferred to the AdWords interface.

If you would like to have our team review your paid search accounts (LinkedIn, Facebook, AdWords, Paid Video, or AdCenter), contact our sales team with your monthly spend, your current goals, and what you want to accomplish with your advertising (We like to think big. We’ll help you with your global conquest to the top!).

Jasmine Aye is the Paid Search Marketer in our Seattle office. She spends her time pivoting tables, analyzing data, and effecting change.

Follow @

Jasmine Aye

————–
Source
distilled

Geotargeting

We pair this with our Structure & Settings section, but really it could be an entire section all on its own because it’s so important. Here’s where to find your campaign split out by geographic location.

Let’s pretend this is your account. You are spending quite a bit of money in California, Florida, and Illinois.

There are a few options we recommend you take:

a. You can restrict your advertising from these areas to save the money if you aren’t seeing strong returns within 30 days or even through analytics.

b. If you are getting impressive returns for these states, you should consider restricting them from this campaign and create new campaigns for each state with state specific keywords and adverts

Ad Extensions

Enabling all possible ad extensions: Phone number, site links, products, G+, location, and even a mobile app ad extension. These are some of the things that make your ad stand out. Do you not have a product feed or mobile app? No problem. There’s still no reason to not use the other 3.

Opinion: Thirty or more Google maps reviews per location add ratings for non-eCommerce businesses. No one in paid search discusses brick & mortar star ratings (as far as I’m aware). I’ve seen some adverts with seller ratings extensions, and when I click on the stars they take me to the Places page with reviews. Just one more reason to pimp out your Google Places account and link it up with AdWords. This is where your mailing list and followers on Facebook and Twitter come in handy!

AdGroup Structure

One adgroup should contain one search intent so the advert is as closely targeted as possible. If you have 300 keywords and 25 adgroups, we recommend you separate your keywords by similar intent then expand your keyword list, segment by device and location, and label your adgroups and campaigns so you can easily filter data. This will help you quickly and easily review how different parts of the account are working.

A/B Testing AdText

With the latest update from Google being 30 day max rotation, A/B testing for the long tail/low impression keywords is probably going to be on the out. However, if you’ve been paying attention to your ads, you’ll see that Google has been favoring certain ads anyway when the setting ‘rotate’ was selected.

After you’ve created new ads for your adgroups, the least time consuming way to change over your rotation settings are to select ALL campaigns and go to the Settings tab.

If you’ve already done A/B testing and you have selected the best ads by statistical significance and you are seeing more than 15 conversions in 30 days, you should select ‘Optimize for conversions’ as Google will help you target people who are actually going to convert.

Search Query Report

If you don’t know what it is, you could be suffering from low Click Through Rates (CTRs), higher Cost Per Click (CPCs), decreased time on site, and wasted opportunity.

The search query report shows you the true search queries that are matched to your keywords. Broad and modified broad types throw the widest net (not always the best idea); phrase match connects your phrase “white boats” to “buy white boats” “white boat shoes for men” and many more; exact match pairs your ad with anyone who only searches for [white boats]. The modified broad match and search query report are now available in AdCenter as well. Make good use of them.

Pausing Quality Scores Below 3

If you just reacted negatively to this, let’s talk about it for a minute. You are probably receiving the majority of your traffic from broad match keywords with a QS of 3 or below, but any keyword with a 1 or 2 is barely showing anyway. You are only weighing down the adgroups and accounts by allowing these keywords to remain active. You need to do a few things:

a. Make better adgroups. I’ve seen keywords go from 6s to 10s when they were pulled out and regrouped with more closely associated terms. If you could increase QS just by restructuring, you need to do it.

b. You’re paying several times more than people who have higher QSs. People aren’t beating you because they are paying more, they are beating you because they have more relevant keyword groupings, ads, and landing pages (even though Google says landing pages don’t make or break QSs).

c. Your ads aren’t showing the way you think they are. Even if you’ve enabled all extensions, you are probably showing without them more frequently than not. Google won’t reward you if they think you aren’t good for [their] business, and CTR is the way they determine how amazing you are.

If you weren’t put off by pausing lower QS keywords, then you should:

a. Pause low-traffic, low QS keywords

b. Create tighter themed adgroups (potentially split by match type)

c. Pause low QS, higher-than-you-will-every-pay CPC keywords

d. Pause any low CTR ads.

If you take a massive traffic hit after pausing or deleting these low quality keywords, we would prefer you use broad match with higher QS keywords to supplement your traffic.

Segmenting by Network

It is now well known that we don’t mix display and search into one campaign. However, we always need to be cautious about the search partners network.

To see your campaign data by network, go to the Segment dropdown and select Network (with search partners).

This campaign shows exactly why we recommend eliminating the search partners.

a. CPA is much higher than that of just Google Search. If the CPA was lower, we would have kept the search partners network because it does not affect keyword quality score.

b. Google search network is more rewarding by $ 10+/conversion.

If you aren’t getting strong data from the search partners, go to the settings tab for that campaign and disable your ads from showing there. Remember to hit Save before leaving this page.

Segmenting by Device

This recommendation is very similar to the Network and Geotargeting advice we’ve already gone over.

If you either decide (based on data) that you should be targeting devices individually, go to the campaign settings to make your changes.

If you know your website is not mobile or tablet friendly (graphic heavy, small text, gray text & gray background, requires serious attention, etc), then create a duplicate campaign only targeted at tablet and mobile traffic, choose Wi-Fi traffic, and your  time on site will probably increase substantially.

If you are already low on budget and have high CPCs, you should stop advertising on devices that aren’t providing comparable, strong return.

There’s Always More

Segmenting by Device and Network is always a necessity, but don’t forget about the other ways to segment. Back in August I wrote about Top v Side, which is a great segment that allows you to bid more effectively. If you aren’t already familiar with all the available segments, you should spend some time reviewing them!

If you think your paid search account is so good it can’t be improved, you should start expanding to AdCenter, LinkedIn, Twitter, and Facebook. Distilled can help you with your paid search agenda.

If you aren’t too sure about your account, we offer paid search audits to businesses looking to switch from their current agency or find their first agency. Our audits provide an in depth analysis of your AdWords and AdCenter accounts.

We review:

• account structure and settings
• keyphrase selection and match types
• search query report
• quality scores
• adverts
• CRO potential
• and display advertising.

We’ve recently started providing feedback on paid video ads as YouTube Advertising has recently been transferred to the AdWords interface.

If you would like to have our team review your paid search accounts (LinkedIn, Facebook, AdWords, Paid Video, or AdCenter), contact our sales team with your monthly spend, your current goals, and what you want to accomplish with your advertising (We like to think big. We’ll help you with your global conquest to the top!).

Jasmine Aye is the Paid Search Marketer in our Seattle office. She spends her time pivoting tables, analyzing data, and effecting change.

Follow @

Jasmine Aye

————–
Source
distilled

Well at least a lot of the linkbuilding I see going on isn’t.  But it can be.

Which is why I wrote 5 Local Linkbuilding Ideas for the Post-Penguin/Panda Era

And I wanted an excuse to put up ridiculous dog pics on SearchEngineLand.

————–
Source
Local SEO Guide

• Be Yourself - Honesty goes a long way in on the social web. A person who takes the time to genuinely engage other users gives the appearance of being easily accessible, which naturally leads to being discovered by other users. Additionally,  not all your content has to do with your product or business. By posting about news stories, personal experiences, or general observations about your day, you avoid the risk of being pigeonholed as a one-topic user.
• Stay Consistent – The time you dedicate to your presence on the social web is always well spent if it leads to new opportunities. Don’t focus on imaginary benchmarks that “experts” claim will bring you success (i.e. following 50 people per day, posting 3 links per day). Consider how someone who discovers your profile for the first time, and the impression that they will get about working with you.
• Approach Each Tool Separately – All social networks have basic ground rules, and some level of integration. Saving time is important, but it shouldn’t be at the expense of your reputation. Don’t over-automate your content – otherwise readers see hashtags on facebook (which do nothing), or tweets with cut off text (with a link back to facebook that will be ignored).

The Professional Brand Strategy: Many businesses have a presence on social media, but the successful ones are using these general guidelines.

• Find Your Customers – Depending on the target audience for your product or service, you may find that a specific social network has a more active community of users for your efforts. If you work with professionals or people with specific credentials, Linkedin is ideal for your goals. This is just one example, but finding a primary source for your relationships to develop is ideal.
• Research Everything – The amount of data that can be collected from the social web is worth billions, and the barrier to entry for analyzing it is incredibly low. Using pre-programmed plugins and customizable reports from tools like Hootsuite and Google Analytics gives your instant insights as to how people are interacting with your content on the social web. Use this data to develop better marketing strategies, or even develop new products.
• Integrate Social Sharing Logically – Many brands think that just being on the social web is enough. For some, it is, but the real power comes from having your customers share their experience with your brand to THEIR social network. If you have a sign up form, or commenting on your site, integrate with Facebook Connect for users to share their activity automatically. If people are buying from your site, add an option for a post about the purchase to be automatically tweeted or added to their timeline.

The Corporate Brand Strategy: Big brands have been slow to adopt social media, often playing “follow the leader” to rivals, or finding themselves forced to jump in to resolve bad PR. Large organizations have the resources to dedicate to campaigns of a larger scale, and can see success with the following points:

• Divide and Conquer – For companies that sell many different products, it makes perfect sense to create different social hubs for different target audiences. Amazon is a perfect example of this strategy, as they have multiple twitter feeds for updates on books, music, movies, and other specialized topics. Additionally, a specific account for customer service will allow for more direct communication with customers in need.
• Develop Policy – For brands with different levels of management and a top down decision making culture, before you even create an account, you need to have a clear chain of internal communication as to what your responses will be, who is authorized to post and where to direct opportunities for business development.  In social media flexibility and speed are expected – on the social web, you’re judged by how fast a question is answered.
• Empower Employees – This aspect ties in to the social media policy point, but by encouraging your staff to share their experiences with the company, and acting as a contact point for the public to approach them with questions is a powerful way to be recognized as an innovator. The most well-known example of a company with an open social media platform for employees is Zappos, the shoe retailer who was purchased by Amazon for $ 1 billion in 2009.

————–
Source
Social Media Optimization

————–
Source
SEO Book.com

Tracking Pins With the Pinterest Button

By: Bob Tantlinger

Recently I was tasked with logging social media interaction on a site
utilizing the “buttons” (what do you call those anyway) of Twitter,
Facebook, Google+, LinkedIn, and Pinterest.

We wanted to be able to record not only when a social media button was
clicked, but when an actual share, like, or whatever took place. In
other words, we needed to know that the user actually did the share.
Nothing very difficult. Most of the big players in social media have
handy APIs that let you subscribe to events they fire off when a share
takes place, which makes this fairly straight forward. In a perfect
world it WOULD be easy, but there’s -always- a monkey wrench lurking
around the corner ready to ruin your day. In this case the monkey wrench
was a royal “Pin in the Ass.” I am referring to, of course, Pinterest.

Pinterest is the newest social media fad, so their button is popping up
all over the place at an alarming rate. Everyone is rushing to get their
images pinned to the worlds biggest pin board. But there’s a problem.
While Pinterest’s “Pin it” button works fine, they offer no offical API,
so unlike the other social media services, there’s not much you can do
with the Pin It button. You can stick it on your site, and that’s it.
You cannot track events, such as when a “pin” occurs, or even when
someone simply clicks on the darn thing.

The good news is that Pinterest is working on an API, which should
hopefully be ready soon. Parts of it are apparently in “Read Only” mode http://tijn.bo.lt/pinterest-api

http://articles.businessinsider.com/2012-03-26/tech/31238519_1_mobile-apps-twitterrific-hootsuite

Sadly, until then, the best you can hope for is a hack like the one I
will document below.

Bending Pinterest to your will (Almost)

When you include the Pinterest button on your page like they want you
to, you include their javascript file:

http://assets.pinterest.com/js/pinit.js

and a simple link where you want the button to show up:

        
<a href="http://pinterest.com/pin/create/button/" class="pin-it-button"
count-layout="horizontal"><img border="0"
src="//assets.pinterest.com/images/PinExt.png" title="Pin It" /></a>
        
        

All well and good… BUT when the pinterest javascript executes, it
takes the simple link, removes it from your DOM, and replaces it with an
IFRAME. (an embedded html document right in your page where the button
goes) So the pin it button is not actually a button. Rather, it’s a
small html file loaded from Pinterest’s CDN embedded in your page. The
transformed code looks like this:

        
<iframe scrolling="no" frameborder="0"
src="http://pinit-cdn.pinterest.com/pinit.html?url=http%3A%2F%2Fmysite.com&amp;media=http%3A%2F%2Fmysite.com%2Fpic.jpg&amp;description=Neat+Pic&amp;layout=vertical"
style="border: medium none; width: 43px; height: 58px;"></iframe>
        
        

Because they put it in an IFRAME, it’s like putting a brick wall around
the button. The IFRAME is pointing to
http://pinit-cdn.pinterest.com/pinit.html, which is obviously different
than your domain… Thus, you run up against the browser’s same origin
policy (A security measure browsers implement which ensures scripts from
two different domains can not interact with each other.). So, I was
stuck. I could not get through the IFRAME brick wall, so I decided to go
around it completely.

Looking at the code contained in the IFRAME, you’ll see it’s just a tiny
html document, which only contains the button. If you examine this code
with Firebug, you can get the css styling, images, etc that give it its
look:

Click to Enlarge!

As you can see from the code, the pinterest button is basically just a
couple images and some css styling. Thus with a little bit of jquery
magic, I created my own function to embed the button on my own domain.

The Pinterest Button Hack

First, I stripped out all references to the pinterest button. It’s
important to NOT include the pinterest javascript file.

Next, I created a small javascript file with two functions:
loadPinterest and updatePinterestCount. I chose to create this as an
individual file, so that I could simply include it on any page I wanted
a “pin it” button on.

            
var updatePinterestCount = function() {
    $  .ajax({
        url: 'http://api.pinterest.com/v1/urls/count.json?callback=?',
        data: {
            url: document.URL
        },
        success: function(data) {
            $  ('.PinCountBubble').html(data.count);
        },
        dataType: 'jsonp'
    });
};        

var loadPinterest = function(buttonSelector, imageUrl, description, onPinItClickCallback) {
    var pinUrl = "http://pinterest.com/pin/create/button/?url=";
    pinUrl += encodeURIComponent(document.URL);
    pinUrl += "&media=" + encodeURIComponent(imageUrl);
    pinUrl += "&description=" + encodeURIComponent(description);
    var css = "position: absolute; background: url('http://assets.pinterest.com/images/pinit6.png');";
    css += "left:0px;top:40px;font: 11px Arial, sans-serif; text-indent: -9999em; font-size: .01em;";
    css += "color: #CD1F1F; height: 20px; width: 43px; background-position: 0 -7px;";
    var html = "<div style='position:relative;margin:0;padding:0;width:43px;height:45px;display:block;'>";
    html += '<a class="pinner" href="' + pinUrl + '" style="' + css + '" count-layout="vertical">Pin It</a>';
    html += '<div style="display:block;">';
    css = "background-position: 0 0; height: 7px;top: 31px; width: 41px;";
    css += "background: url('http://assets.pinterest.com/images/pinit6.png') repeat scroll 0 0 transparent;";
    css += 'color: #FFFFFF;font-size: 0.01em;position: absolute;text-indent: -9999em;z-index: 1;';
    html += '<div class="PinCountPointer" style="' + css +  '"></div>';
    css = "font: 12px/12px Arial,Helvetica,sans-serif; height: 21px;left: 1px;padding: 9px 0 0;text-align: center;width: 39px;";
    css += "background-color: #FCF9F9;border: 1px solid #C9C5C5;border-radius: 1px 1px 1px 1px;color: #777777;position: absolute;";
    html += '<div class="PinCountBubble" style="' + css + '">0</div>';
    html += "</div>";
    html += "</div>";
    $  (buttonSelector).html(html);
    $  ('.pinner').click(function() {
        window.open($  (this).attr("href"), 'signin', 'height=300,width=665');
        if (typeof(onPinItClickCallback) == "function") {
            onPinItClickCallback();
        }
        return false;
    });
    $  ('.pinner').mouseenter(function() {
        updatePinterestCount(opts);
    });
    $  ('.pinner').mouseleave(function() {
        updatePinterestCount(opts);
    });
    updatePinterestCount();
};

            
        

The loadPinterest function uses jQuery to insert the button wherever you
specify via a css selector. E.g <div id=”pinit”></div>

You can pass this function:

• CSS selector of the page elements you want to become pinterest buttons
• The url of your image
• A description of the image
• a callback function, so that when someone clicks on the pin it button,
  you can take some action.

When the pin it button is clicked the following things happen:

• A popup window opens http://pinterest.com/pin/create/button/ just as
  it does with the offical pinit button.
• The window displays the options to “pin it” based on the parameters
  you passed the loadPinterest function.
• The callback is called. What action you decide to take is up to you.
  The best you can do is detected when the pint button is clicked.
  Unfortunately, there’s no way to know that the user actually pinned
  anything or closed the window.
• The updatePinterestCount function accesses pinterest to get the
  current pin count with an ajax jsonp request. So at the very least we
  can keep track of the pin count on the button.

The button’s count is updated when:

• The page first loads
• The user mouses over the pinit button

So, then, to include the button you simply need to call the pinterest
like so:

            
<!DOCTYPE html>
<html>
    <head>
        <title></title>
        <meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
        <script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js"></script>
        <script type="text/javascript" src="pin-me.js"></script>
        <script type="text/javascript">
            $  (document).ready(function(){
                loadPinterest('#pinit', $  ('#pinImg').attr("src"), $  ('#desc').html(), doSomethingOnPinClick);
            });

            function doSomethingOnPinClick() {
                //do whatever you want here
                alert("You clicked the Pin It button!");
            }
        </script>
    </head>
    <body>
        <h3 id="desc">My Cool Picture</h3>
        <img id="pinImg" src="http://bobtantlinger.com/social/pic.jpg" />
        <div id="pinit"></div>
    </body>
</html>
            
        

And here is the working demo of the above code. The pinterest button is not being loaded from pinterest at all, and you can detect when the user clicks on it.

Limitations

This is ultimately a kludge until Pinterest releases its API. As
mentioned above, there is still no way to detect if the user actually
completed a pin. Only that he or she clicked on the pin it button.
Until there is an official API from Pinterest, that is probably the best
one can hope for.

In addition, the html + css for the button only does the vertical (count
bubble on top) version of button because that’s what I needed. It
should be straight forward to change if you need other button styles.

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Search Engine Optimization, SEO, & Other Online Marketing Strategies