Posts Tagged ‘Month’

SEO awesomeness delivered for FREE to your inbox each month

Friday, January 27th, 2012

As part of our ongoing effort to share the knowledge we’re giving away a free SEO video every month for our subscribers.

Recorded in crystal clear HD format at our leading industry conferences, we have over 50 hours of some of the brightest SEOs out there (Rand Fishkin, Will Critchlow, Wil Reynolds, Richard Baxter, Michael Gray, Rhea Drysdale and Bob Rains to name but a few) giving away their best tips, tricks and research.

Check out the trailer below for a taster of what these videos contain:

So all you need to do is register your details below and you’ll get 3 videos in the first month, and then we’ll send you a fresh new one every month from then on. Nice!




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distilled

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Marketing Your Small Business For Under $5 Per Month (Phase 1)

Monday, January 23rd, 2012

When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business how to start marketing their business online for under five dollars per month and it all revolves around blogging.

Blogging is an amazing way for any business, large or small, to start to generate some visibility online. Take SEOmoz for example, although the roots of the company go way back to 1981 when Rand’s mother started a marketing business, SEOmoz got it’s start in 2004 when Rand started blogging about his “thoughts, struggles, and discoveries” in SEO. From there they started doing SEO consulting, then eventually transitioned into one of the greatest SEO toolsets you can find online. You too can get your start online just by starting a blog and writing/publishing great content on a regular basis. The whole process starts with picking a domain name, so let’s jump in.

Picking Your Domain Name

Picking your domain name should be pretty easy if you have already decided on your business name. I say “should” because if you are picking a domain name that is in line with your business name, you have pretty good chances that it is going to be available. I”m often asked the question, should I purchase a domain name that is rich with my target keywords? To be completely honest, three years ago, I would have answered heck yes! Today, not so much. I would pick a domain name that is one, easy to remember, and two, is brandable. So what’s the cost of a domain name? About $ 11.00 per year. Not too shabby.

Monthly Cost: $ 0.89

Finding A Web Host

Picking your web host is a little more difficult than picking a domain name, at least I think so. There are so many web hosts our there to choose from that it is hard to know which one is the best. I’m really scared to start listing web hosts in this post because there’s always going to be someone who has had a bad experience and will most likely comment negatively. Personally, I really like Host Monster, but it is a little more expensive if you are on a budget. If you are looking for a cheap web host, I would go with Name Cheap hosting. I’ve use them before, and they are pretty good for the price. Regardless of price, you will want to find a host that uses cPanel and has one click install for WordPress to keep things as simple as possible. Hosting through Name Cheap will cost you about $ 48.00 per year. Also, not to shabby.

cpanel web hosting

Monthly Cost: $ 3.95

Installing WordPress

As I mentioned above, you will want to find a web host that offers a one click install for WordPress. I’m not the most technical person in the world and I’ll bet that most small business owners are not either, so this makes it really easy. The beautiful thing about using WordPress to run your blog is that is is FREE! No cost to you whatsoever! They also offer a huge support community to help you with any problems you might encounter along the way.

Monthly Cost: Free

Installing Your SEO & Social Plugins

WordPress out of the box is pretty SEO friendly, but there is always more you can do to make it more friendly to the search engines, especially for small businesses trying to do SEO. I’m not going to go into great detail about what plugins you should be installing to help you SEO or to make your blog more social because some of my colleagues have already written about it in previous posts. So, check out the linked posts below to get a better idea of which plugins you can install to get you going. One thing to keep in mind is that not all WordPress plugins are free, but most are. All of the plugins recommended in the posts below are free to the end user.

The Top Three SEO Plugins

The Top Eight SEO Plugins Used By SEO.com

Monthly Cost: Free

Picking A Theme

Just like plugins, there are many themes out there on the internet that are free. Honestly, a lot of the themes out there are pure crap, which is why I always purchase themes or have them built for me, but if you are on a budget, you can find a good theme or two by doing some research. If you don’t want to go the free route, you can check out WooThemes.com or StudioPress.com. I’ve used both and like them a lot. If you are going to go the free route, here are a few resources to help you get started.

Free Themes From WordPress.org

WordPress Theme Gallery

Free WP Themes

Monthly Cost: Free

Writing Your Content

Now that you have your domain, have a functioning blog that is pretty and optimized for the search engines, you need to start writing content. Obviously, the cost of writing your content is free, but it does take some time. When writing, make sure that you are including keywords that are being searched on by your potential customers. You can do some quick keyword research by heading over to The Google and simply start typing your target keywords in the search bar, for this example, I used they keyword wedding dresses.

As you can see in the image below, Google’s auto complete feature gives me some related searches to my keyword. If I sold wedding dresses online, I could blog about modest wedding dresses and make sure to use that keyword in the title of the post and throughout the content.

auto complete

In my next image below, we are going to be looking at Google’s related searches feature. This can be accessed by clicking on related searches in the left sidebar. This gives me even more topic/keyword ideas to write about than auto complete. I could also write about designer wedding dresses, wedding dresses perfect for beach weddings, and many others also making sure to include the target keywords in the appropriate places mentioned above.

related searches

Monthly Cost: Free

As you can see, it is really easy (and affordable) to start building your online business through starting a blog. In my next post (probably next month), I’m going to talk about easy and affordable ways to start building links and driving traffic to your blog once you start pounding out some content. If you have any other additional resources that relate to this post, please feel free to share them in the comments section below.

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SEO.com

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What I did in Last One Month – Nothing About SEO

Tuesday, June 7th, 2011

Its been quite some time ( exactly a month – to be precise) that I have written a post here and while I have my own justifications for it – I do admit that it is bad and more so because this new year I made a resolution to blog more frequently. I knew that New year resolutions are meant to be broken but never though I will do it so early :P

However, just so you understand the reason for this long gap, my life has been moving pretty fast and there has been some changes. To put them in short …

I have left my last job with Ecselis, Havas Digital

Took a short break to visit my home town in Kolkata and spent a few good days with the family.In midst of those 5 days attended two weddings ( now you know why I was away from computer :)

Bought a car – my first car rather – a red Maruti Swift

Took a short vacation with my wife in Goa and feasted on the heavenly Goan delicacies – you don’t expect me to blog from the beach, do you ? :p

and finally, I have joined PurpleTalk as VP – Marketing and now have tons of work to do.

So am back to work now and though there are boat loads of work to do, I will try to keep posting here on regular basis.

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SEO Consultant India – SEO Kolkata

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Attending SES San Francisco this Month

Tuesday, May 31st, 2011

Live Twitting first day SES San Fran session – follow @rishi3211us

Search Engine Strategies is probably one of the oldest SEO conference and since the day I have stepped into the SEO world I have always religiously followed the numerous blogs and websites that posted sessions summaries and live coverage of SES conference sessions. This is time when I get a real taste of it.

Though SES San Jose was declared dead a few months back, it has basically moved to San Francisco and thanks to my company, PurpleTalk – I am attending SES San Francisco this year 17th-19th, August, 2010.
I am super excited with learning and networking potential that this conference offers and more so because the Indian search marketing scenario doesn’t have much to boast about in respect to similar conferences ( except for the annual SearchSummit (erstwhile Search Camp) which is in no way a match for an International SEO conference like SES, but undoubtedly a good initiative ) an exposure like this is simply invaluable.
I thought of live blogging the sessions initially but planed to drop it because that severely restricts your capacity for networking but I will definitely be posting a detailed session summary for each day on this blog. So stay tuned…

Related Posts :

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SEO Consultant India – SEO Kolkata

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Share Your Photos with GobiernoUSA.gov During Hispanic Heritage Month!

Thursday, May 5th, 2011

Hispanic Heritage Month is always a fun time for us. It’s a great chance to celebrate with our friends as they celebrate their heritage and the independence of the countries they or their ancestors left to come to the United States. It’s also fun because we get to collaborate with GobiernoUSA.gov, the official Spanish language portal of the US Government, to engage and celebrate Hispanic Americans across the country. This year, GobiernoUSA.gov is asking people to share photos that describe the diversity and pride of Hispanic Americans through Twitter and on their Facebook page.

People have already been sharing moments of hispanic pride on GobiernoUSA.gov’s Facebook page. We’ve received photos of a quinceañera, a family reunion, el grito mexicano, and photos of simple gatherings with friends. It’s heartwarming to see simple photos that communicate the pride of family, patriotism, and love of life that bring hispanics of all backgrounds together in the United States.

I’d like to invite you to join in and share your photos, too. It’s easy, quick, and fun. Here’s how to do it:

On Facebook:

  • Visit GobiernoUSA.gov’s Facebook page: http://facebook.com/GobiernoUSA
  • Click on “Photos”
  • Click on “Upload a Photo” and select your photo
  • Describe the photo and hit Share

Twitter:

  • Send a public message to @GobiernoUSA that contains a link to your photo.
  • That’s it!

Once you’ve shared your photos, invite your friends to do the same!

Throughout the rest of Hispanic Heritage Month, GobiernoUSA.gov will highlight photos by reposting them on their Facebook page and re-tweeting them on Twitter—perhaps they’ll highlight one of yours!

Learn more: in English | en español

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Hispanic Online Marketing

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